I'm hesitant to say it, simply because I'm a cynic and because the issue of stillbirth, and raising awareness and working towards prevention of stillbirth, is so dear to my heart. However, I've been impressed and surprised to see a little more awareness of Pregnancy and Infant Loss Awareness month in more traditional media venues, acknowledged by people and groups we've actually heard of.
For example, on Facebook, as well as on their website, the natural cleaning products company Seventh Generation posted a note about Pregnancy and Infant Loss Awareness Day, October 15th, in recognition of the millions of women who lose a baby every year. Would we have seen that a year or two ago? I think not, though I am curious as to what, if anything, prompted the company to add such a post to their wall. I am both surprised and very grateful to them for mentioning the day itself. It gives me hope and makes me feel proud that I have used their products in the past. Not sure if they are here in England, but if they are, I will be supporting them as a customer again.
The Washington Post included a blog post about October 15th in their online forums in a column by Janice D'Arcy. I can't say if this ran in the print version of the paper, but I'm pleased that it ran in online under the headline of one of the US's larger papers (so many notices are in small venues; this one is likely to pick up more notice).
If you get a chance and feel so moved, thank the people and companies you see making an effort to acknowledge stillbirth. These are small but positive steps in the right direction, and they deserve our thanks if we are to continue making strides in education about grieving and loss.